Portfolio of Sheridan Lord. Advertising creative in London
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Subway ‘Go Big’

Post-pandemic, people were desperate to get out and have a big Summer, and to go big they needed the biggest sandwich of them all, the footlong. We talked to people on big poster sites and at big festivals with some big headlines and some big visuals and the biggest activation of 2022: A world first, 3D, fully interactive billboard where you could customise your own footlong and have it delivered to you in real time right where you were standing.

It was big.