Portfolio of Sheridan Lord. Advertising creative in London
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The Book of Unfairness

In modern Britain, there are some serious societal problems. To be able to start to solve them, you need to understand how deep those issues run. I wrote and art directed the book as the centrepiece of a larger brand campaign for a well-known bank that wants to change society. The book was written to be destroyed, as a line in the sand for us all.