#SubforaSub 2022 World Cup

Despite not being a World Cup sponsor, Subway wanted to get a slice of the action, and with very little money. We came up with an idea to hack the matches with a Twitter campaign and give away codes and offers that were only live during World Cup substitutions. The codes would appear on Subway’s Twitter feed, and could then be used when placing an order on Uber Eats, with promotions ranging from 50% off to free delivery. For our customers it also meant that the Subway app had to be open and ready to make the most of the promotion.