Portfolio of Sheridan Lord. Advertising creative in London
Portfolio of Sheridan Lord. Advertising creative in London
Procell is Duracell’s business battery, and changing batteries at work is not like changing batteries at home. In addition to the new units themselves, companies have to consider the labour costs of frequent replacement.
Enter the fabricated employee, the battery changer.
We highlighted this inefficiency with a targeted Linkedin campaign that had a fun DM piece sent to companies and businesses. Our message being that with Procell, you’ll replace less, save more.
