Portfolio of Sheridan Lord. Advertising creative in London

B&Q ‘Unleash’

DIY is an easy, rewarding and productive hobby but it’s daunting getting started. In this campaign, we wanted to let people know that there is a DIYer in everyone: they just need to unleash it. I was drafted in to take care of the retail work for the campaign, from developing the brand tone to producing the essential day-to-day components.

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