Portfolio of Sheridan Lord. Advertising creative in London
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The Sun ‘World Cup for it’

Fans go nuts when the World Cup is on. Houses painted with huge England flags appear. People go to work wearing football kits. They get outlandish footballer haircuts and neck tattoos of Gareth Southgate. And so we decided to celebrate this behaviour in a no-holds-barred campaign that culminated in us wrecking the Sun’s editorial floor in an unfriendly kick-a-bout.

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